Introduction to Executive Coaching

The CMA, in partnership with Alan Frost, of The Buzz for Life, provides coaching services and a host of information about coaching.

Coaching has become very popular and is always in the media, but what is it? Coaching is all about helping you towards success in both your private and business life.

It works because it is an effective, ongoing collaborative partnership that focuses totally on the results YOU want, helping you discover and clarify YOUR goals and successfully translate your ideas into action.

Working with a professional coach you can achieve extraordinary results in your life, moving from where you are today to where you really want to be FASTER and MORE EASILY.

With support, encouragement – and often challenges – from your coach, you are able to develop new resourcefulness and discover creative solutions that are right for YOU. By combining action and learning you create effective change and transition.

The essence of coaching is giving you the opportunity to spend some quality time addressing what you feel and think needs to be addressed – and then helping you put your solutions into action. It is about looking at the present and the future rather than peering into the past.

Coaching:

• focuses on results
• gives you more choice
• puts you in control of your life
• inspires you to find new ways of dealing with situations
• is a journey from where you are now and where you want to be
• is empowering and non-judgemental

The Coach's role

Your coach creates a non-judgmental, confidential and supportive environment in which you can spend some uninterrupted time thinking through issues in your life and work. Doing this with someone who is giving you high quality, undivided attention works far better than trying to do it on your own.

So your coach provides the conditions for you to truly think for yourself. Your coach encourages you to find your own solutions to your own problems, move forward, formulate action plans and carry them out. Often, you'll find that this process recharges your energy batteries.

The benefits that come from being coached

The benefits that come from being coached are many and deep. They often build on each other, indeed, realising a particular benefit can make you ready to gain another.

Just to list the benefits that can accrue to you from coaching would be stretching your beliefs and patience. The best way to find out the benefits is to try the coaching approach to your issues.

The Coaching Programme

Coaching isn't a quick-fix – it's a process that you can build on and rely on, that you can use to develop and grow. Think of it as being a bit like going to the gym – you wouldn’t expect to work out once and walk out fit. Because you're accountable to your coach – your 'personal life-fitness trainer' – you keep on track with the programme you've devised and start to see real results far more quickly than you would on your own.

Where can coaching help?

Coaching can be effective in all areas of your life, at work, at home and at play! It can also help you integrate your different roles to achieve the life - work balance you want. Coaching can help in the areas of life, executive, business, performance and career.